The Measurement Advisor

In This Issue

A Measurement Summit for All Reasons

The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor, in which we review the presentations...

8 Hard Truths about Attribution that We Learned at the Summit

Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. So we made attribution the major theme...

Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month

We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of...

Communicating in a War Zone: 8 Lessons from the Front Lines of the Russian Invasion of Ukraine

This is the story that Eugene Kalnyk, PR Specialist at MacPaw, based in Kyiv, Ukraine, told to attendees at the 2022 Summit on the...

Unbranding: The Ultimate in Branding Understatement

When Mia Carbonell, global head of external communications and senior vice president at Publicis Sapient, agreed to speak at this year’s Summit on the...

Your Measurement Reading List for November

As Dr. Seuss taught us: “The more that you read, the more things you will know. The more that you learn, the more places...
An images of a surreal city scape network to illustration the concept of a measurement dashboard.

Southwest and Mirati: 10 Lessons on Building an Integrated Measurement Dashboard

Gaetan Akinrolabu from Mirati Therapeutics and Rachel Forrest from Southwest Airlines spoke at the recent Summit on the Future of Communications Measurement. They have...

AI is the Future of Communications Measurement

Hear that crunching sound? It’s me, eating my words. In 2018, in this publication, I declared myself an AI skeptic through and through. At...

Onclusive is the Measurement Menace of the Month

Every time I think we’re making progress on getting rid of the dreaded Ad Value Equivalency, more of them pop up. This time they’re...

The Future of Communications Measurement: 7 Reasons to be Happy

The Paine of Measurement, September 2022 Given how depressing most of our outrage-fortified news is, you’ll be happy to know that the future of...
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