9 Reasons Why Measurement is Your Best Friend in a Crisis

The most important things to do when preparing for a crisis are to have BOTH a crisis plan and an ongoing communications measurement plan. That way, when a crisis strikes, you can remain calm and focus on making it go away. Why the communications measurement? Here are 9 excellent reasons why it's your best friend: […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.