“What is PR worth?”

So your boss or your board is asking, “What is PR worth? What’s the value of doing all this PR (or social media or events or internal comms)? How do I know what we are getting for our money? What the hell good is all this communications, anyway?” And our answer to you is, “Do […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.