7 Reasons Why Your Messages Don’t Fly, and How to Fix Them

A week doesn’t go by these days without some kind of epic fail on the part of one brand or another. It’s not just major consumer brands; dozens of comms campaigns crash and burn in the B2B space every year, but no one ever hears about them because they targeted niche markets. What I’ve learned […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.