5 Steps to Develop Your Customized Media Impact Index

“Impact” is the new “engagement.” It’s a catchphrase that represents something that everyone seems to want but few are clear on the definition. What is clear is that some kind of new measure of impact is needed. The old measures no longer work The current interest in measuring impact stems from the growing dissatisfaction with […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.