6 New Ideas About Social Media That I Learned at IPRRC 2017

The International Public Relations Research Conference (IPRRC) has been the place for intriguing and fascinating new social media research since Mark Zuckerberg was in college. This year was no different: IPRRC presenters studied social media’s impact on brand affinity, the motivation behind brand interactions, and of course, social media's impact on crisis (United are you […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.