6 Decisions You Should Never Make Without Data

Being a communications or public relations professional means having to make a lot of difficult decisions. Luckily, some of the toughest can be informed by data. Here are six scenarios that require data to make the right choice: #1. Decide whether or not to invest more PR/social/marketing resources in a campaign. This is probably the […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.