6 Companies Crawl to Barcelona Compliance: Part 2, Getting Good Data

In our last post on the trials and tribulations of creating a Barcelona Principles-compliant measurement program, we covered the challenge of simply getting agreement on goals. See that post for the stories of how our six Barcelona compliance pioneer organizations managed to achieve consensus on how PR contributes to the bottom line. Now we’re going to […]

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.