5 Reasons Why You Need Integrated Communications Measurement

“Integrated communications measurement” does not mean reducing all your measurement reports to mice-sized type so they fit on one page. We’re talking about measuring your communications program as a whole—assessing the impact of all the individual components together. This will probably require drill-downs into individual function results, but the point is that the measurement process […]

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.