4 Steps to Measure Your Content Marketing Strategy

Content marketing is all the rage. Which means that sooner or later, someone’s going to charge into your office and ask you "How you know if it’s worth it?" Here’s how to answer that question, in 4 steps: Step 1: Get agreement on what “worth it” really means. Organizations adopt content marketing as a strategy for numerous reasons: to […]

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Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.