How to Measure Public Affairs’ Effectiveness: 4 Examples

$ The first thing most Public Affairs professionals will tell you is that they aren’t selling anything, so standard metrics don’t apply. Of course, most Public Relations people are pretty far removed from the selling process as well. The real difference between PA and PR is in the primary stakeholders that they serve. Each requires […]

Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free 30-day free trial? Click here. If you have a subscription and are getting this message in error, please email us ASAP at and we will correct the error.

Tagged with:

About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.