Monthly Archive:: November 2021

The Paine of Measurement, The Summit on the Future of Communications Measurement

The Future is Rosy for Measurement, but Very Cloudy for Marketing

By Katie Paine November 12

Industry Insight, The Summit on the Future of Communications Measurement

Surprisingly Good News—and Some Bad News, too—about What PR People Think Is the Future of Measurement

By Katie Paine November 12

D&I, The Summit on the Future of Communications Measurement, Uncategorized

6 Sexy Snapshots from the 2021 Summit on the Future of Measurement

By Katie Paine November 11

D&I, The Summit on the Future of Communications Measurement

Diversity Lessons From Leaders Who Have Lived Them

By Katie Paine November 10

The Summit on the Future of Communications Measurement

Someone Put Holes in the Marketing Funnel — Now it’s a Sieve

By Katie Paine November 9

How To Measure

4 Steps to Measure Communications from the Audience Perspective

By Katie Paine November 7

Measurement Mavens

The Librarians of Maryland Are the Measurement Mavens of the Month

By Katie Paine November 5

Measurement Menaces

People Who Don’t Measure Because They’re Afraid of What They Will Find Out Are the Measurement Menaces of the Month

By Katie Paine November 5

Industry Insight

Your November 2021 Communications Measurement Reading List

By Bill Paarlberg November 3

Write Better

Seven Tips to Rediscover Your Writing Creativity

By Daphne Gray-Grant November 2

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!