Monthly Archive:: January 2021

Crisis, Industry Insight

Your 2021 Crisis Is On Its Way: Where Will It Come From?

By Katie Paine January 27

Industry Insight, Tools

17 Common Measurement Needs and the Best Measurement Vendors to Solve Them in 2021

By Katie Paine January 27

The Future of Measurement, The Paine of Measurement

Looking Forward: Potential Crises Demand New Measurement Tools and Flexibility

By Katie Paine January 27

Higher Education, How To Measure, SEO

No-Click Searches Require a New Way to Measure SEO Results

By Greg Jarboe January 27

Industry Insight, Premium Content, The Future of Measurement

Katie Paine Makes 10 Communications Measurement Predictions for 2021…

By Katie Paine January 27

Data, How To Measure, Tips for Beginners

On the Farm or in the Office: A Guide to Making Confident Decisions in 2021

By Katie Paine January 27

An image to illustrate the concept of a recommended reading.

Industry Insight

Know Way: Your January 2021 Communications Measurement Reading List

By Bill Paarlberg January 27

How To Measure, Measurement Mavens

A Creative Scorecard is Measurement Maven of the Month

By Katie Paine January 27

Write Better

Produce More Effective Writing by Adopting Better Writing Habits

By Daphne Gray-Grant January 26

Measurement Menaces

Jessica Malnick’s Databox Post is the Measurement Menace of the Month

By Katie Paine January 26

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!