Monthly Archive:: August 2020

The Future of Measurement, The Paine of Measurement

Reimagining Communications for the Next Decade

By Katie Paine August 25

Corporate Social Responsibility

Pop Quiz! 10 Questions About Measuring Your CSR Communications

By Bill Paarlberg August 25

The Future of Measurement

Visualize Your Communications Measurement Dream Job

By Katie Paine August 25

Data, Measurement Mavens

Rapid Reviews: COVID-19 Is the Measurement Maven of the Month

By Katie Paine August 24

Industry Insight

Your August 2020 Communications Measurement Reading List

By Bill Paarlberg August 24

Write Better

The World Is More Complicated than “Good” or “Bad” — and So Is Your Writing

By Daphne Gray-Grant August 21

How To Measure, Industry Insight, Tools

Your Reimagined Communications Measurement Tool Kit: the 5 Types of Tools You Need Now

By Katie Paine August 21

Measurement Menaces

Headline Writers at The Washington Post are the Measurement Menaces of the Month

By Katie Paine August 20

Measurement Education, The Future of Measurement

Measurement Education Options: How to Reinvent Yourself as a Measurement Maven

By Katie Paine August 19

Industry Insight, Measurement Education, Premium Content, The Future of Measurement

Reimagining the Skill Set of a Professional Communicator: 7 Vital Skills for Your Future

By Katie Paine August 19

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!