Monthly Archive:: May 2020

Covid-19 Pandemic, Crisis, The Paine of Measurement

What Comes Next? Empathy, Trust, and Authenticity: How to Measure Yours

By Katie Paine May 25

Covid-19 Pandemic, Measurement Mistakes

Measurement Mistake of the Month: The CDC’s Dirty Data Pollutes COVID-19 Metrics

By Bill Paarlberg May 25

Covid-19 Pandemic, Measurement Mavens

Dr. Anthony Fauci Is Measurement Maven of the Month

By Katie Paine May 23

Covid-19 Pandemic, Industry Insight

Your May 2020 COVID-19 and Communication Measurement Reading List

By Bill Paarlberg May 23

Covid-19 Pandemic, How To Measure, Tips for Beginners

DIY Communications Measurement: Teach Yourself 5 Vital Skills With These How-to Videos

By Katie Paine May 23

Case Studies, Covid-19 Pandemic

Measurement Case Study: Girl Scouts and Love’s COVID-19 Fundraiser: 5,000 Boxes of Cookies to Truckers

By Chad Previch May 23

Write Better

5 Tips to Deal With Your Writing Procrastination — Write Now!

By Daphne Gray-Grant May 23

Covid-19 Pandemic, Industry Insight, Technology

You Can’t Quarantine Progress: Recent Advances in Measurement Technology

By Katie Paine May 22

Covid-19 Pandemic, How To Measure, Premium Content

If You Don’t Feel Safe, You Won’t Go Out: Here’s How to Measure the Perception of Your Organization’s COVID-19 Safety

By Katie Paine May 22

Covid-19 Pandemic, Crisis, Premium Content

6 COVID-19 PR Challenges You Can Prepare for Right Now

By Katie Paine May 21

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!