Monthly Archive:: February 2020

CSR/CSA

What’s the Difference Between CSR and CSA — and Why Should I Care?

By Katie Paine February 27

CSR/CSA, How To Measure

The Organizational Authenticity Index: A Scale to Measure the Authenticity of Organizational Communications

By Katie Paine February 26

CSR/CSA, Premium Content

6 Reasons Why Corporate Social Advocacy Is Good for Your Brand

By Katie Paine February 25

CSR/CSA, How To Measure

The Right Way to Do Corporate Social Advocacy—and Measure Its Impact

By Katie Paine February 25

CSR/CSA, How To Measure

How to Assess the Effectiveness of Your Corporate Social Advocacy with a Kick Butt Index

By Katie Paine February 25

Write Better

Treat Your Writing Skills Like a Box of Chocolates: Focus on the Ones That Suit You

By Daphne Gray-Grant February 25

Measurement Menaces

The Measurement Menaces of the Month Are Fashion Week, the Oscars, and Everyone Who Reports Media Impact Value. Plus Netflix and “Views”

By Katie Paine February 20

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!