Monthly Archive:: January 2020

Editorial, The Paine of Measurement

Communication Measurement Is Antiquated: It’s Time for a Revolution

By Katie Paine January 28

Editorial, How To Measure, Industry Insight

The Measurement Revolution Manifesto: Use Business Metrics, Not Bad Metrics!

By Katie Paine January 27

Industry Insight, Premium Content

Significant Measurement Industry Milestones of the Last 30 Years

By Katie Paine January 24

Industry Insight

Your January 2020 Communication Measurement Reading List

By Bill Paarlberg January 24

Write Better

Living the Writer’s Life Not Behind the 8-Ball

By Daphne Gray-Grant January 23

Measurement Menaces, Premium Content

The 4 Most Dastardly Measurement Supervillains of the Last 30 Years

By Katie Paine January 23

Editorial, Industry Insight, Premium Content

5 Expert Tips on How to Survive 2020’s Overwhelming Media Onslaught

By Katie Paine January 22

Industry Insight

Katie Paine’s Three Decades of Communication Measurement History

By Katie Paine January 22

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!