Monthly Archive:: December 2019

Measurement Menaces

The Measurement Menace of the Year: The Influencer Marketing Industry and the Social Platforms that Enable It

By Katie Paine December 18

The Paine of Measurement

2019 Is A Year to Be Thankful For

By Katie Paine December 17

Measurement Mavens

Heather Fysh Is Measurement Maven of the Year

By Bill Paarlberg December 17

Editorial

Measurement Gifts: Our 2019 Holiday Guide

By Bill Paarlberg December 16

Editorial

On the 12th Day of Measurement Christmas My Dashboard Gave to Me…

By Bill Paarlberg December 16

Industry Insight

December 2019 Measurement Media Medley

By Bill Paarlberg December 16

Editorial, Industry Insight, Premium Content

Dear Santa: The Measurement Queen’s Wish List for Santa

By Bill Paarlberg December 16

Crisis, Premium Content

Measurable Disasters: The Top 10 Worst Communications Moments of 2019

By Katie Paine December 16

Editorial, Industry Insight, Premium Content

The 7 Best Things to Happen to Communications Measurement in 2019

By Katie Paine December 16

Write Better

Harness Your Willpower to Improve Your Writing

By Daphne Gray-Grant December 16

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!