Monthly Archive:: December 2019

Measurement Menaces

The Measurement Menace of the Year: The Influencer Marketing Industry and the Social Platforms that Enable It

By Katie Paine December 18

The Paine of Measurement

2019 Is A Year to Be Thankful For

By Katie Paine December 17

Measurement Mavens

Heather Fysh Is Measurement Maven of the Year

By Bill Paarlberg December 17

Editorial

Measurement Gifts: Our 2019 Holiday Guide

By Bill Paarlberg December 16

Editorial

On the 12th Day of Measurement Christmas My Dashboard Gave to Me…

By Bill Paarlberg December 16

Industry Insight

December 2019 Measurement Media Medley

By Bill Paarlberg December 16

Editorial, Industry Insight, Premium Content

Dear Santa: The Measurement Queen’s Wish List for Santa

By Bill Paarlberg December 16

Crisis, Premium Content

Measurable Disasters: The Top 10 Worst Communications Moments of 2019

By Katie Paine December 16

Editorial, Industry Insight, Premium Content

The 7 Best Things to Happen to Communications Measurement in 2019

By Katie Paine December 16

Write Better

Harness Your Willpower to Improve Your Writing

By Daphne Gray-Grant December 16

The 2022
SUMMIT on the FUTURE of MEASUREMENT
All the expertise and none of the travel.
Join us on October 6th & 7th, when the best minds in measurement will meet online to discuss perspectives and best practices around measuring your corporate reputation – including topics like:
• How predictive AI helps comms pros make smarter decisions
• How Encoded Therapeutics uses best-in-class measurement to show your contribution to the bottom line
• How to define and measure attribution
• How LinkedIn measures results
• How Publicis Sapient shows comm's impact on client growth
Be a part of the lively exchange of ideas and experience among a small group of high-level communications professionals. Seating is limited. Reserve your spot today!