Monthly Archive:: June 2019

Data, Industry Insight, The Paine of Measurement

The Key to Insight Is to Reject the Win-Lose Communications Measurement Mentality

By Katie Paine June 18

Data, Presentation, The Future of Measurement

A Measurement Dream Job Is Available: Do You Qualify?

By Bill Paarlberg June 17

Write Better

Find the Angle: You Can’t Write an Interesting Story Without It

By Daphne Gray-Grant June 17

Data, How To Measure

9 Articles on How to Gain Insight from Your Communications Measurement Data

By Bill Paarlberg June 17

How To Measure

Mind the Communications Gap: Your Comms Are Not Doing What You Think They Are

By Katie Paine June 14

Dashboards

How to Design Your Communications Dashboard From the Insights Out—6 Easy Steps

By Katie Paine June 12

Data, Measurement Mavens

Amanda Cox is Measurement Maven of the Month

By Katie Paine June 11

Reputation Killer?

Reputation Killer? The North Face and Leo Burnett Hack Wikipedia

By Katie Paine June 11

Data, How To Measure, Premium Content

How to Find Insights in Your Measurement Data in 4 Easy Practical Steps

By Katie Paine June 11

Measurement Menaces

Wilbur Ross and Thomas Hofeller Are the Measurement Menaces of the Month

By Katie Paine June 11

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!