Monthly Archive:: May 2019

Editorial, Learn from Failure, The Paine of Measurement

How to Celebrate #Fails

By Katie Paine May 10

Crisis, Learn from Failure

Is Samsung’s Own PR Killing Its Reputation?

By Katie Paine May 9

Editorial, Industry Insight

Lessons from World Bank Evaluation Failures: Part 1 of ?

By David McKenzie May 3

Industry Insight, Learn from Failure

Failure Wouldn’t Be So Bad if We Didn’t Take It Personally

By Bill Paarlberg May 3

Editorial, Industry Insight, The Measherment Interview

Promoting Say Equality: The Role of PR in Closing the Gender Say Gap

By Claire Mason May 3

How To Measure, Learn from Failure, Premium Content

7 Reasons Why Your Messages Don’t Fly, and How to Fix Them

By Katie Paine May 1

Measurement Menaces

Menaces of the Month: People Who Think Earned Media Value Is Real Money

By Katie Paine May 1

Measurement Mavens

Visit Philly Is Measurement Maven of the Month

By Katie Paine May 1

Write Better

7 Tips on How to Handle Criticism of Your Writing

By Daphne Gray-Grant May 1

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!