Monthly Archive:: March 2019

Conferences, IPRRC2019

9 Best Lessons on How to Get Better PR from IPRRC 2019

By Katie Paine March 29

Conferences, IPRRC2019

3 Tips on How to Best Handle a Crisis, from the IPRRC 2019

By Katie Paine March 28

Measurement Menaces

Murray State University Communications is the Measurement Menace of the Month

By Katie Paine March 28

Measurement Mavens

Susan Darch Is the Measurement Maven of the Month

By Katie Paine March 28

If mastering measurement is on your wish list for 2023, you can start today by registering for our Measurement Base Camp Winter 2023. It's the most comprehensive and cost effective measurement training available.
By the end of the Measurement Base Camp Course you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting January 10 to get all your measurement questions answered!

“A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best is jumbled up with a lot of other things, so that he has a difficulty in laying his hands upon it. Now the skillful workman is very careful indeed as to what he takes into his brain-attic.”
—Sherlock Holmes, fictional detective and champion of rational thought
Big, big thanks to “Think Like Sherlock Holmes,” from Farnam Street.