Monthly Archive:: December 2018

Editorial

What the Measurement Industry Needs From Santa, 2018

By Katie Paine December 17

International, Interview, Measurement Mavens, Nonprofits

An Exclusive Interview With Santa Claus: Inside Communications Measurement at the North Pole

By Bill Paarlberg December 15

Editorial, How To Measure

Your New Year’s Resolution: Clean Out Your Measurement Junk Drawer

By Katie Paine December 14

The Paine of Measurement

What a Year for Measurement! 2018’s Trends, Turmoil, and Transitions

By Katie Paine December 14

Editorial

Paine Publishing’s Official Top 10 Best Things to Happen to Communications Measurement in 2018

By Katie Paine December 14

How To Measure

A Special Gift for Measurement Beginners: The 12 Checklists of Christmas

By Bill Paarlberg December 14

How To Measure

A Priceless Gift for You: How to Show the Value of Your Work

By Bill Paarlberg December 14

Crisis, How To Measure

The Gift of Peace of Mind, or, How to Measure Your Way Out of a Communications Crisis

By Bill Paarlberg December 12

Editorial, Measurement Menaces

The Worst Communications Disasters of 2018

By Katie Paine December 12

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!