Monthly Archive:: November 2018

The Future of Measurement, The Paine of Measurement

Letter From the Publisher: Summarizing the Unprecedented and the Unexpected

By Katie Paine November 13

Integrated Measurement, Measurement Mavens

Jessica Jones is Measurement Maven of the Month

By Katie Paine November 12

Data, The Summit on the Future of Communications Measurement

Benford’s Law, and Other Intriguing Insights Into Impossible Data

By Bill Paarlberg November 12

Dashboards, Integrated Measurement

So You Want to Build an Integrated Communications Measurement Dashboard? Here’s How to Do It

By Katie Paine November 10

Destination Measurement, Measurement Menaces

The Florida-Caribbean Cruise Association Is the Measurement Menace of the Month

By Katie Paine November 8

How To Measure, Tips for Beginners

6 Quick Steps to Connect Communications Efforts to the Bottom Line

By Katie Paine November 7

Conferences, Integrated Measurement, Premium Content, The Summit on the Future of Communications Measurement

2018 Summit on the Future of Communications Measurement Wrap-up: Business Value, Social Responsibility, and Integrated Communications Measurement

By Katie Paine November 7

Integrated Measurement, Interview

Interview with Jessica Jones: Her Superpower is Measurement

By Bill Paarlberg November 4

How To Measure

The Importance of Definitions: 5 Steps to Building Your Measurement Project Dictionary

By Katie Paine November 2

How To Measure

Sample Measurement Project Dictionary

By Katie Paine November 2

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!