Monthly Archive:: August 2018

Internal Communications, The Paine of Measurement

Your Guide to Measuring Internal Communications

By Katie Paine August 20

How To Measure, Internal Communications

Using a Leader Say-Do Survey To Align Leadership

By Mary S Miller August 20

Measurement Mavens

The Marketoonist is the Measurement Maven of the Month

By Katie Paine August 17

Internal Communications

Useful Email Benchmarks from PoliteMail’s 2018 Benchmark Report

By Katie Paine August 16

Internal Communications, Tips for Beginners

4 Quick Tips to Get Started Measuring Internal, Organizational, and Employee Communications

By Katie Paine August 16

Dashboards, Internal Communications

How To Build Measurable Business Performance with Internal Communications

By August 16

6 Steps of Measurement, How To Measure, Internal Communications, Premium Content

Six Steps to the Perfect Internal Communications Measurement Program

By Katie Paine August 15

How To Measure, Internal Communications, Premium Content

The Essential Toolkit for Internal Communications Measurement

By Katie Paine August 15

Internal Communications, Standards

Organization Wanted to Test Internal Communication Measurement Standards

By Julie O’Neil August 13

Internal Communications

Essential Questions to Include on Every Employee Survey

By Katie Paine August 13

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!