Monthly Archive:: July 2018

Editorial, How To Measure, The Future of Measurement

The Measurement Advisor Summertime Reading Special 2018

By Bill Paarlberg July 19

The 2022
SUMMIT on the FUTURE of MEASUREMENT
All the expertise and none of the travel.
Join us on October 6th & 7th, when the best minds in measurement will meet online to discuss perspectives and best practices around measuring your corporate reputation – including topics like:
• How predictive AI helps comms pros make smarter decisions
• How Encoded Therapeutics uses best-in-class measurement to show your contribution to the bottom line
• How to define and measure attribution
• How LinkedIn measures results
• How Publicis Sapient shows comm's impact on client growth
Be a part of the lively exchange of ideas and experience among a small group of high-level communications professionals. Seating is limited. Reserve your spot today!