Monthly Archive:: March 2018

Data, The Paine of Measurement

Your Guide to Keeping Your Sanity Amid Too Much Data

By Katie Paine March 26

Data, Presentation

How to Write a Communications Measurement Report that Will Tame the Data Puking Dragon

By Katie Paine March 26

Data

Our Eyes Know How to Deal With Too Much Data, But Our Brains Are Beguiled by It

By Bill Paarlberg March 25

Data

Five Strategies for Slaying the Data Puking Dragon

By Avinash Kaushik March 23

Data, Measurement Menaces

Exit Polls Are the Measurement Menace of the Month

By Katie Paine March 23

Data, Tips for Beginners

Make Data Your Bitch: 4 Quick Tips

By Katie Paine March 23

Data, Measurement Mavens

Avinash Kaushik Is Measurement Maven of the Month

By Katie Paine March 23

Data, Premium Content, Presentation

When the CEO Says, “Tell Me Something I Don’t Already Know!”

By Katie Paine March 22

Data, Presentation

Too Much Data Will Kill A Presentation: Here’s How to Avoid Death by PowerPoint

By Katie Paine March 22

Data, Premium Content

The Only Metrics You’ll Ever Need: Katie Paine’s Guide to Taming Your Data Dragon

By Katie Paine March 22

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!