Monthly Archive:: February 2018

Relationships and Trust

Our Society Sickens With Truth Decay: Causes and Solutions

By Katie Paine February 21

Relationships and Trust

Your Guide to Trust: How to Get It, Keep It, Measure It, and Regain It

By Katie Paine February 20

Relationships and Trust

Trust Me, I’ve Got a Barometer

By Alan Kelly February 20

Industry Insight

What Cision’s Purchase of PRIME Means for Measurement Pros Large and Small

By Katie Paine February 20

How To Measure

How To Show PR’s Contribution to the Bottom Line: 5 Steps to Demonstrate Your Value

By Katie Paine February 19

Relationships and Trust

2018 Edelman Trust Barometer, Part 2: Your To-do List for Rebuilding Trust

By Katie Paine February 16

Relationships and Trust

2018 Edelman Trust Barometer, Part 1: Bad News for Almost Everyone

By Katie Paine February 15

Relationships and Trust

How Not to Lose Trust: Avoid These 8 Common Mistakes

By Katie Paine February 15

Relationships and Trust

Our Society Sickens With Truth Decay—Here Are Causes and Possible Solutions

By Katie Paine February 15

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!