Monthly Archive:: January 2018

How To Measure, Industry Insight

Katie Paine’s PR Measurement Vendor Selection Chart: 13 Typical Problems & the Vendors to Solve Them

By Katie Paine January 22

Editorial, The Paine of Measurement

Welcome to 2018: What Will and Won’t Happen In Communications Measurement

By Katie Paine January 19

Editorial, Industry Insight, Premium Content, The Future of Measurement, The Paine of Measurement

Katie Paine’s Communications Measurement Predictions for 2018

By Katie Paine January 18

Social Media

The 5 Most Frequent Mistakes in Social Media Measurement and How to Fix Them

By Katie Paine January 18

How To Measure, Social Media, The Future of Measurement

How to Survive PR in 2018: 3 Quick Tips

By Katie Paine January 18

Measurement Menaces

Fake News-Facilitating Marketers Are the Measurement Menaces of the Month

By Katie Paine January 18

Data, Industry Insight, Tools

When Will Artificial Intelligence Provide Predictive Analytics for Communications Measurement and Evaluation?

By Katie Paine January 17

Industry Insight, Tools

When Will Identity Tracking Provide the Holy Grail of Actual Reach for Communications Measurement and Evaluation?

By Katie Paine January 17

Industry Insight, Tools

How Soon Will Blockchain’s Privacy and Permanence Bring New Techniques to Communications Measurement?

By Katie Paine January 16

Measurement Mavens

Lou Williams Is Measurement Maven of the Decade

By Donald K. Wright January 16

If mastering measurement is on your wish list for 2023, you can start today by registering for our Measurement Base Camp Winter 2023. It's the most comprehensive and cost effective measurement training available.
By the end of the Measurement Base Camp Course you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting January 10 to get all your measurement questions answered!

“A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best is jumbled up with a lot of other things, so that he has a difficulty in laying his hands upon it. Now the skillful workman is very careful indeed as to what he takes into his brain-attic.”
—Sherlock Holmes, fictional detective and champion of rational thought
Big, big thanks to “Think Like Sherlock Holmes,” from Farnam Street.