Monthly Archive:: January 2018

How To Measure, Industry Insight

Katie Paine’s PR Measurement Vendor Selection Chart: 13 Typical Problems & the Vendors to Solve Them

By Katie Paine January 22

Editorial, The Paine of Measurement

Welcome to 2018: What Will and Won’t Happen In Communications Measurement

By Katie Paine January 19

Editorial, Industry Insight, Premium Content, The Future of Measurement, The Paine of Measurement

Katie Paine’s Communications Measurement Predictions for 2018

By Katie Paine January 18

Social Media

The 5 Most Frequent Mistakes in Social Media Measurement and How to Fix Them

By Katie Paine January 18

How To Measure, Social Media, The Future of Measurement

How to Survive PR in 2018: 3 Quick Tips

By Katie Paine January 18

Measurement Menaces

Fake News-Facilitating Marketers Are the Measurement Menaces of the Month

By Katie Paine January 18

Data, Industry Insight, Tools

When Will Artificial Intelligence Provide Predictive Analytics for Communications Measurement and Evaluation?

By Katie Paine January 17

Industry Insight, Tools

When Will Identity Tracking Provide the Holy Grail of Actual Reach for Communications Measurement and Evaluation?

By Katie Paine January 17

Industry Insight, Tools

How Soon Will Blockchain’s Privacy and Permanence Bring New Techniques to Communications Measurement?

By Katie Paine January 16

Measurement Mavens

Lou Williams Is Measurement Maven of the Decade

By Donald K. Wright January 16

The 2022
SUMMIT on the FUTURE of MEASUREMENT
All the expertise and none of the travel.
Join us on October 6th & 7th, when the best minds in measurement will meet online to discuss perspectives and best practices around measuring your corporate reputation – including topics like:
• How predictive AI helps comms pros make smarter decisions
• How Encoded Therapeutics uses best-in-class measurement to show your contribution to the bottom line
• How to define and measure attribution
• How LinkedIn measures results
• How Publicis Sapient shows comm's impact on client growth
Be a part of the lively exchange of ideas and experience among a small group of high-level communications professionals. Seating is limited. Reserve your spot today!