Monthly Archive:: October 2017

Your Guide to What We Learned at the 2017 Summit On the Future of Communications Measurement

By Katie Paine October 29

Interview, Strategy, The Future of Measurement, The Summit on the Future of Communications Measurement

Sam Ruchlewicz Interview: “Progress isn’t made by sitting around and waiting for it to happen.”

By Bill Paarlberg October 28

The Future of Measurement, The Summit on the Future of Communications Measurement

A Scrapbook of Photos from the 2017 Summit on the Future of Communications Measurement

By Bill Paarlberg October 27

Standards, The Future of Measurement, The Summit on the Future of Communications Measurement

CCO Research Reveals 5 Keys to Effective Communications Measurement Practice

By Katie Paine October 27

Editorial, Premium Content, The Summit on the Future of Communications Measurement, Uncategorized

Comms Measurement Is Like Climate Change: They’re Both About the Future, and They’re Both About Language

By Katie Paine October 27

Industry Insight, Premium Content, The Summit on the Future of Communications Measurement

Shocking Proof: Your Favorite Marketing Myths Shattered

By Katie Paine October 27

Premium Content, The Future of Measurement, The Summit on the Future of Communications Measurement

3 Themes from the Summit: Measurement Lessons Learned from Cisco, Southwest, and Exeter Hospital

By Katie Paine October 25

Editorial, How To Measure

There’s a Good Chance Your Public Relations Research Is Faulty: Here’s the GRIM Test, an Easy Way to Check Your Data

By Bill Paarlberg October 25

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!