Monthly Archive:: October 2017

Your Guide to What We Learned at the 2017 Summit On the Future of Communications Measurement

By Katie Paine October 29

Interview, Strategy, The Future of Measurement, The Summit on the Future of Communications Measurement

Sam Ruchlewicz Interview: “Progress isn’t made by sitting around and waiting for it to happen.”

By Bill Paarlberg October 28

The Future of Measurement, The Summit on the Future of Communications Measurement

A Scrapbook of Photos from the 2017 Summit on the Future of Communications Measurement

By Bill Paarlberg October 27

Standards, The Future of Measurement, The Summit on the Future of Communications Measurement

CCO Research Reveals 5 Keys to Effective Communications Measurement Practice

By Katie Paine October 27

Editorial, Premium Content, The Summit on the Future of Communications Measurement, Uncategorized

Comms Measurement Is Like Climate Change: They’re Both About the Future, and They’re Both About Language

By Katie Paine October 27

Industry Insight, Premium Content, The Summit on the Future of Communications Measurement

Shocking Proof: Your Favorite Marketing Myths Shattered

By Katie Paine October 27

Premium Content, The Future of Measurement, The Summit on the Future of Communications Measurement

3 Themes from the Summit: Measurement Lessons Learned from Cisco, Southwest, and Exeter Hospital

By Katie Paine October 25

Editorial, How To Measure

There’s a Good Chance Your Public Relations Research Is Faulty: Here’s the GRIM Test, an Easy Way to Check Your Data

By Bill Paarlberg October 25

The 2022
SUMMIT on the FUTURE of MEASUREMENT
All the expertise and none of the travel.
Join us on October 6th & 7th, when the best minds in measurement will meet online to discuss perspectives and best practices around measuring your corporate reputation – including topics like:
• How predictive AI helps comms pros make smarter decisions
• How Encoded Therapeutics uses best-in-class measurement to show your contribution to the bottom line
• How to define and measure attribution
• How LinkedIn measures results
• How Publicis Sapient shows comm's impact on client growth
Be a part of the lively exchange of ideas and experience among a small group of high-level communications professionals. Seating is limited. Reserve your spot today!