Monthly Archive:: September 2017

The Future of Measurement

Murder by Bad Metrics: PR Agencies Must Adapt or Die

By Katie Paine September 21

Data, Industry Insight, Premium Content, The Future of Measurement

The Future of Communications Belongs to the Data-Driven: Here’s How to Own It

By Katie Paine September 20

The Future of Measurement, The Paine of Measurement

The Future of Measurement: Money Data, Decisions, and the Industry

By Katie Paine September 18

Influence Measurement, The Future of Measurement

The Future of Influence: 5 How-to Tips to Make Sure You Actually Influence Your Audience

By Katie Paine September 17

Internal Communications, The Future of Measurement

The Future of Internal Communications Measurement

By Katie Paine September 13

How To Measure, The Future of Measurement

Four Quick Measurement Tips to Win the Future

By Katie Paine September 12

Measurement Menaces

Measurement Menaces of the Month: Publishers That Exaggerate Their Data

By Katie Paine September 12

Measurement Mavens

The Measurement Maven of the Month is Maile Buker

By Katie Paine September 12

How To Measure, Social Media

The Complete eBook Guide to Social Media Measurement: Social Media Measurement 101

By Bill Paarlberg September 11

Standards

Update from the Task Force on Evaluation and Measurement Model Standardization

By Fraser Likely September 11

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!