Monthly Archive:: August 2017

Data, The Paine of Measurement

Use Your Data to Become a Communications Superhero

By Katie Paine August 21

Data

15 Nuggets of Data Wisdom From Jim Connolly and All Analytics

By Katie Paine August 16

Data, Industry Insight

SNCR Takes On Fake News

By Jeff Pundyk August 15

Case Studies, Data

The Most Exciting Data Detective Story of All Time

By Bill Paarlberg August 14

Data, Tools

Industry Benchmarks: How Do Your Numbers Compare?

By Katie Paine August 14

Case Studies, Data, Industry Insight, Podcasts

The Joy of Data: The Best Newsletters and Podcasts for Data Fans

By Bill Paarlberg August 14

How To Measure, Premium Content, Presentation

7 Expert Analysis and Presentation Techniques to Gain Insights From Your Data

By Katie Paine August 14

Data, Tips for Beginners

Three Beginner’s Tips for Finding Insight In Your Data

By Katie Paine August 14

Data, Measurement Menaces

Measurement Menace of the Month: The Media That Use Data to Deceive

By Katie Paine August 14

Data, Measurement Mavens

Nate Silver, Paula Poundstone, Carl Bergstrom, and Jevin West Are Measurement Mavens of the Month

By Katie Paine August 14

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!