Monthly Archive:: February 2017

Relationships and Trust

7 Articles About Measuring Relationships and Trust

By Katie Paine February 13

Relationships and Trust, The Paine of Measurement

6 Valentine’s Day Lessons on Fake News, Lying, and Trump’s Tweets

By Katie Paine February 10

Premium Content, Relationships and Trust

Before You Get Caught in a Trump Tweetstorm—6 Things You Need to Know

By Katie Paine February 10

Premium Content, Relationships and Trust

How to Survive in a World Full of Fake News: A 3-Step Plan

By Katie Paine February 9

How To Measure, Relationships and Trust

If Only 1 in 3 Americans Trust the Media, Why Do PR Pros Obsess About Getting Into It?

By Katie Paine February 9

Relationships and Trust, Tips for Beginners

Paine Publishing’s Beginners Tips for Measuring Trust

By Katie Paine February 9

Measurement Menaces

Sean Spicer and Kellyanne Conway are Measurement Menaces of the Month

By Katie Paine February 8

How To Measure, Industry Insight, Premium Content, Relationships and Trust

Fake News Is Old News, But Still Dangerous as Hell

By Katie Paine February 7

Measurement Mavens

Bob Garfield and Brooke Gladstone Are Measurement Mavens of the Month

By Katie Paine February 7

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!