Monthly Archive:: December 2016

Industry Insight

Best and Worst of Communications Measurement in 2016

By Katie Paine December 12

Industry Insight, The Paine of Measurement, Tools

Dear Santa: Here’s My Measurement Christmas List

By Katie Paine December 9

Conferences, Industry Insight, The Summit on the Future of Communications Measurement

The Future of Communications Measurement According to the Experts

By Katie Paine December 9

How To Measure

It’s the End of the Year, Do You Know Where Your Measurement Insight Is?

By Katie Paine December 9

Industry Insight, The Paine of Measurement

Thank You, O Best Beloved Readers—and Subscribers

By Katie Paine December 9

Industry Insight, Social Media

What We Didn’t Learn About Social Media Relationships in 2016

By Katie Paine December 8

Measurement Mavens

Measurement Mavens of the Year 2016

By Katie Paine December 8

How To Measure, Tips for Beginners

Paine Publishing’s Measurement Beginner Tip: Start Small

By Katie Paine December 8

Measurement Menaces

Measurement Menace of the Year 2016

By Katie Paine December 8

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!