Monthly Archive:: September 2016

Social Media

The 5 Most Common Mistakes in Social Media Measurement and How to Fix Them

By Katie Paine September 21

Premium Content, Social Media

How to Budget for Social Media Measurement: 3 Decisions and 3 Rules

By Katie Paine September 20

How To Measure

How to Develop a Custom Index to Measure Your Social Media Engagement

By Katie Paine September 20

Measurement Mavens, Social Media

Meet Some of the Best Social Media Measurement Mavens of All Time

By Katie Paine September 20

Measurement Menaces

Measurement Menaces of the Month: People Who Use Bad Math For Social Media ROI

By Katie Paine September 20

Social Media

Checklist 2.0 for Measuring Social Media

By Katie Paine September 8

Social Media

The New Normal Invalidates Your Old Metrics: Here Are 4 Ways to Adapt

By Katie Paine September 8

Social Media

Digital, Social, Online, PESO, POE: What the Heck Are We Really Talking About?

By Katie Paine September 8

6 Steps of Measurement, Premium Content, Social Media

How to Master Social Media Measurement in 6 Simple Steps

By Katie Paine September 7

Social Media

Your Complete Guide to Social Media Measurement

By Katie Paine September 7

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!