Monthly Archive:: May 2016

Dashboards, How To Measure

Selecting the Right Data, Tools and Metrics For Your Objectives

By Katie Paine May 19

Dashboards, Strategy

Nine Common Measurement Needs and the Best Vendors to Solve Them

By Katie Paine May 19

Dashboards, Premium Content

Recipe for a Communications Dashboard: How To Stir the Pot, Cook Up Some Numbers, and Serve Up Success

By Katie Paine May 19

6 Steps of Measurement, Dashboards, Premium Content

6 Steps to Develop a Communications Dashboard You Can Use and Your Leadership Will Love

By Katie Paine May 19

Dashboards, How To Measure, Premium Content

Custom Indexes: Fitbits for your Communication Programs

By Katie Paine May 19

Dashboards

Dashboard Creation Checklist

By Katie Paine May 6

How To Measure

How To Develop a Customized Kick Butt Index of the Quality of Your Media Coverage

By Katie Paine May 6

Measurement Menaces, Measurement Mistakes

Measurement Menaces of the Month: All the Deficient “Dashboards” that Give the Tool a Bad Name

By Katie Paine May 6

Dashboards, How To Measure, Premium Content

Data Points You Absolutely, Positively Need in Your Communications Dashboard

By Katie Paine May 6

Dashboards, The Paine of Measurement

The Complete Guide to Dashboards

By Katie Paine May 6

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!