Monthly Archive:: March 2016

How To Measure, Premium Content, Strategy

Human vs. Computer? How To Pick the Best Social Media Measurement System

By Katie Paine March 17

Strategy

How To Show Your Contribution to the Bottom Line

By Katie Paine March 17

Premium Content, Social Media

Social Media Measurement Checklist

By Katie Paine March 17

How To Measure, Social Media

How To Ensure High-Quality Data

By Katie Paine March 17

Conferences

Who Needs Brain Training Software When We Have the IPRRC?

By Katie Paine March 15

How To Measure

Marching Through Your Measurement To Do List

By Katie Paine March 5

How To Measure

Losing an Arm vs. Losing a Pinkie: 4 Tips to Make Sure Measurement Stays in Your Budget

By Katie Paine March 5

Premium Content, Social Media, Strategy

Here’s How To Design a Social Media Measurement System in 6 Easy Steps

By Katie Paine March 4

Measurement Hour Recaps

Katie Paine’s Measurement Hour Recap for February: How To Measure Relationships

By Katie Paine March 3

How To Measure, Premium Content

10 Tips on How To Measure Analyst Relationships

By Katie Paine March 3

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!