Monthly Archive:: February 2016

Conferences, The Summit on the Future of Communications Measurement

When Don Bartholomew Foresaw the Future of Measurement

By Katie Paine February 19

Premium Content, Social Media

How To Measure Trust in a Skeptical World

By Katie Paine February 18

Industry Insight, Premium Content

5 Things About Relationships You Must Learn from this Election Cycle

By Katie Paine February 17

How To Measure

A Trust Measurement Checklist

By Katie Paine February 17

Case Studies

Measuring the Effectiveness of News Releases — A Case Study

By Greg Jarboe February 17

6 Steps of Measurement, How To Measure, Social Media

Katie Paine’s 6 Basic Steps of Social Media Measurement — Remixed for Organizations

By Katie Paine February 17

How To Measure, Internal Communications

How Do We Love Thee Employees? Let us Count the Ways

By Katie Paine February 4

How To Measure, Measuring Engagement, The Paine of Measurement

Relationships Are Everywhere: Are You Measuring Them?

By Katie Paine February 3

How To Measure, Premium Content, Social Media, Standards

A Wink Is Not the Same as Saying “I Do” — Social Engagement Is Not the Same as Awareness

By Katie Paine February 3

Advertising Value Equivalency, How To Measure

How to Spurn the Siren Call of the AVE Succubus

By Katie Paine February 3

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!