Monthly Archive:: October 2015

Industry Insight, Internal Communications, Measurement Mavens

Best New Communications Measurement Tool of the Month: Bananatag

By Katie Paine October 30

Strategy

What CEOs Need From Their Functional Teams

By October 28

Measurement Mavens

Mary Miller is Measurement Maven of the Month

By Katie Paine October 28

How To Measure, Premium Content

5 Steps to Measure and Improve Communications with Your Employees

By Katie Paine October 28

How To Measure, Internal Communications, Premium Content, Strategy

Why You Need to Integrate Internal Communications Into Your Measurement Dashboard Now

By Katie Paine October 27

Conferences

Philip Bakelaar’s Live Visual Notes from the IPR Measurement Summit 2015

By Bill Paarlberg October 13

How To Measure, Nonprofits, Strategy

The Nonprofit Communications Measurement Checklist: Get Your Program Organized

By Katie Paine October 13

Nonprofits, Premium Content

10 Free or Low-cost Measurement Tools for Every Nonprofit

By Katie Paine October 12

Nonprofits, ROI

8 Ways to Measure the Value of Nonprofit Communications: Alternatives to ROI

By Katie Paine October 5

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!