Monthly Archive:: August 2015

How To Measure

How to Break Up With Impressions: 4 Steps to Start Measuring What’s Really Valuable

By Katie Paine August 19

How To Measure, Premium Content

NFL’s Latest Inflategate: Counting Impressions Is a Bad Idea

By Katie Paine August 17

Standards, The Paine of Measurement

It’s Time to Disqualify Award Entries that Do Not Comply With the Barcelona Principles

By Katie Paine August 17

How To Measure

When It Comes to Impressions, I’m Not Impressed

By Michelle Hinson August 16

Measurement Mavens

The Measurement Mavens of the Month: The New Members of the IPR Measurement Commission

By Katie Paine August 4

Case Studies, How To Measure, Strategy

4 Case Studies on What Happens When You Don’t Use Data to Shape Your PR Strategy

By Katie Paine August 4

Measurement Menaces

Measurement Menace of the Month: American Media Institute

By Katie Paine August 3

Content Marketing, How To Measure, Premium Content, Strategy

4 Steps to Measure Your Content Marketing Strategy

By Katie Paine August 3

How To Measure, Premium Content, Strategy

How To Use Measurement to Improve Your Public Relations Strategy

By Katie Paine August 2

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!