Monthly Archive:: May 2015

Editorial, Industry Insight, Standards

The Hypocrisy of Speakers and Sponsors of the AMEC Measurement Summit

By Katie Paine May 19

Industry Insight, Premium Content, Standards

How Does the PR Industry Measure Up to the Barcelona Principles?

By Katie Paine May 19

Industry Insight, Standards

Comply or Die: Standards Adoption Is Inevitable

By Katie Paine May 19

Editorial, Industry Insight, Standards

The Secret Backstory of The Barcelona Principles

By Katie Paine May 19

Editorial, Industry Insight, Standards

Show Your Support for a Revolution in Measurement

By Katie Paine May 19

Conferences, Premium Content, Social Media, Strategy

Forget Facebook, Use Instagram — and Other Shocking Advice from IPRRC 2015 Social Media Papers

By Katie Paine May 18

Advertising Value Equivalency, How To Measure, Industry Insight, Standards

Grandma Here is Tired of Talking About AVE…Good Thing Millennials Will Make Them Obsolete

By Michelle Hinson May 17

Social Media, Strategy

Disaster Guaranteed: Leaving Social Media Out of Your PR Measurement Program Is a Really Bad Idea

By Katie Paine May 5

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coffee mug with "Strive for progress, not perfection”

Editorial, Strategy, The Paine of Measurement

Communications Measurement: In Praise of the Not-So-Perfect

By Katie Paine May 4

How To Measure, Premium Content, Standards

How to Survive the First 3 Months of Your Barcelona-Compliant Measurement Program: The Top 5 Unrealistic Expectations

By Katie Paine May 4

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!