Monthly Archive:: May 2015

red letter H
Editorial, Industry Insight, Standards

The Hypocrisy of Speakers and Sponsors of the AMEC Measurement Summit

Industry Insight, Premium Content, Standards

How Does the PR Industry Measure Up to the Barcelona Principles?

Industry Insight, Standards

Comply or Die: Standards Adoption Is Inevitable

cartoon kids whisper
Editorial, Industry Insight, Standards

The Secret Backstory of The Barcelona Principles

#BEBarcelonaCompliant broadsheet
Editorial, Industry Insight, Standards

Show Your Support for a Revolution in Measurement

Conferences, Premium Content, Social Media, Strategy

Forget Facebook, Use Instagram — and Other Shocking Advice from IPRRC 2015 Social Media Papers

Advertising Value Equivalency, How To Measure, Industry Insight, Standards

Grandma Here is Tired of Talking About AVE…Good Thing Millennials Will Make Them Obsolete

tornado and lightening
Social Media, Strategy

Disaster Guaranteed: Leaving Social Media Out of Your PR Measurement Program Is a Really Bad Idea

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coffee mug with "Strive for progress, not perfection”
Editorial, Strategy, The Paine of Measurement

Communications Measurement: In Praise of the Not-So-Perfect

lone man against the sunset
How To Measure, Premium Content, Standards

How to Survive the First 3 Months of Your Barcelona-Compliant Measurement Program: The Top 5 Unrealistic Expectations