Monthly Archive:: March 2015

Industry Insight, Standards

Scandal? PRSA Silver Anvil Award Winners Ignore Barcelona and Measurement Standards

By Katie Paine March 25

Conferences, Standards

IPRRC 2015: A Treasure Trove of Ideas, Research, and Information

By Katie Paine March 24

You must be 48" tall to drive / 42" tall to ride

Conferences, Content Marketing, Premium Content, Standards

IPRRC 2015: What Do You Think About These Proposed Standards for Content Marketing, Influence, and Transparency?

By Katie Paine March 24

Measurement Mistakes, Premium Content, The Paine of Measurement

How to Get CEOs to Pay Attention to Your Results

By Katie Paine March 23

Advertising Value Equivalency, Editorial, Industry Insight

What g-AVE You That Silly Idea? The Need to Quantify and Monetize Your Organization’s PR Function?

By Michelle Hinson March 22

Case Studies, How To Measure, Standards

Lessons Learned As We Gallop Towards Standards-Compliance: 6 Short Case Studies

By Katie Paine March 13

Standards, The Paine of Measurement

Why Most PR Measurement Programs are like Toothbrush Holders

By Katie Paine March 13

Case Studies, Premium Content, Social Media

How Trusted Is Your Spokesperson? Grunig’s Relationship Theory Meets Social Media

By Katie Paine March 13

Industry Insight, The Paine of Measurement

Oh Goody! Let’s Celebrate a Whole MONTH of Measurement Hypocrisy

By Katie Paine March 10

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!