Monthly Archive:: February 2015

Industry Insight

Industry Update, Late February 2015: Juicy details about Cision’s marriages, CyberAlert’s new star, and an industry divorce

By Katie Paine February 24

Case Studies, How To Measure, Measurement Mistakes, Premium Content

Things You Should Never Do With Data: Uber Makes 3 Classic Research Mistakes

By Katie Paine February 23

Social media speech balloons with :Business Objectives"

How To Measure, Social Media, Standards, Uncategorized

What’s the Real Value of Social Media Engagement? How Can It Be Measured?

By Katie Paine February 23

How To Measure, Premium Content, Strategy

Don’t Pull a Gitmo on Your Data: 4 Types of Requests to Manipulate Your Numbers, and How to Deal With Them

By Katie Paine February 23

How To Measure

The Adventures of Sherpa Sheila: Overcoming Objections to Measurement

By Katie Paine February 23

Advertising Value Equivalency, Industry Insight, Strategy

Why AVEs Are Like Kim Kardashian’s Derriere, and Other Super Bowl Musings

By Michelle Hinson February 4

How To Measure, The Paine of Measurement

What Snowmageddon Taught Me About Measuring Public Relations

By Katie Paine February 3

Industry Insight, The Paine of Measurement

Super Bowl Ad Effectiveness: What’s the Penalty for Oral Interference?

By Katie Paine February 3

You Are Here sign in the middle of nowhere

How To Measure, Premium Content, Strategy

Why Most Benchmarks Are Bulls**t, and 3 Rules to Make Them Better

By Katie Paine February 3

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
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If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
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