Monthly Archive:: June 2014

How To Measure, Premium Content

How To Make the Best Use of Your Clean Data, Part 1: Crisis Management

By Katie Paine June 5

How To Measure, Industry Insight, Premium Content

15 Services Your Measurement or Monitoring Vendor Should Supply—But Probably Doesn’t

By Katie Paine June 4

Measurement Mavens

Andrew Bowins is Measurement Maven of the Month

By Katie Paine June 4

Measurement Menaces

SocialChorus is the Measurement Menace of the Month

By Katie Paine June 4

Industry Insight, The Paine of Measurement

Market Mergers Bring Good News to Shareholders, Not So Much To Customers

By Katie Paine June 2

How To Measure, Premium Content

Dirty Data Dooms Measurement: Here Are 5 Tidy-Up Techniques

By Katie Paine June 2

Case Studies, How To Measure

5 Real Life Horror Stories of Bad Data

By Katie Paine June 2

How To Measure, Industry Insight, Measurement Mistakes, Premium Content

Your 10 Biggest Mistakes When Hiring a Media Monitoring Vendor

By Katie Paine June 2

How To Measure, Industry Insight, Standards

The Queen’s Decree: You Will Use Measurement Standards To Save Time & Money

By Katie Paine June 1

You’ve probably heard many lectures on how to do measurement. But what sounds great in theory becomes a complex situation when you’re faced with limited budgets, no staff, and competing priorities. To help you manage these hurdles and more, Paine Publishing offers Measurement Base Camp Spring 2023, an intensive online course that covers all things measurement. It's the most comprehensive and cost effective measurement training available.
By the end of Measurement Base Camp you'll be able to confidently:
—Use Excel Pivot Tables to find great insights
—Incorporate Google's new GA4 into your metrics to demonstrate your value to the bottom line
—Use SEO as a PR metric to demonstrate impact
—Set up the perfect internal communications measurement program to evaluate your impact on employee engagement
—Create a survey to reflect your impact on awareness, preference, and employee engagement
—Design an integrated measurement dashboard
Join us starting April 18 to get all your measurement questions answered!

If you've heard about “GA4” and wonder what it means for your communications program, we have the course for you. It is designed around the needs of communications professionals who want to improve their metrics and use GA4 to show their value. Whether you’ve been using Google UA for years and want help making the transition, or just want to up your measurement game, this training course is for you.
Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:
—Add GA4 to your measurement toolkit or dashboard
—Tag all your PR and Comms content so you’ll know what’s working and not working
—Create your own attribution model to show senior leadership your value
—Tie your earned (social or traditional) media results to tangible results
—Smoothly transition from Google Universal Analytics to GA4
—Translate your existing metrics to GA4's events and goals
—Use GA4’s AI to improve your programs
—Tailor GA4 to your specific business or industry

Join us on Zoom every Wednesday starting April 5th. Register now!