15 Services Your Measurement or Monitoring Vendor Should Supply—But Probably Doesn’t

Elsewhere in this issue we go into a fair amount of gory detail about bad measuring/monitoring systems. In “Market Mergers Bring Good News to Shareholders, Not So Much To Customers,” we explain that recent mergers in the measurement industry have not, in general, brought better service for clients. And in “The 10 Biggest Mistakes When Hiring a Media […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.