The format of “Image Patrol,” my regular column in PR News, is that I do post-mortems on two different crises affecting two different organizations. Based on publicly available information, I analyze and compare their responses and assign them a letter grade based on the following criteria: Extent of coverage Effectiveness of spokespeople Communication of key […]
Oops. It looks as if you're trying to access content that is available to subscribers only. Want to sign up and get a free 30-day free trial? Click here. If you have a subscription and are getting this message in error, please email us ASAP at kdpaine@painepublishing.com and we will correct the error.
