12 Questions Every Communications Professional Must Be Able to Answer Before Beginning a Measurement Program

Measurement is complicated. Before you wade out into the misty morass that is public relations and social media measurement today, you've got to have some firm ground under your feet. So get your ducks in a row by answering the 12 questions below and you’ll be off to a good start to a successful and actionable measurement […]

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About Author

Katie Paine

I've been called The Queen Of Measurement, but I prefer Seshat, the Goddess.