In This Issue
Just Because You Didn’t Imagine It, Doesn’t Mean It Won’t Happen
The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. This new year is...
Katie Paine’s Measurement Predictions for 2023
It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. At...
Your Measurement Reading List for February
Mid-winter is the perfect time to curl up with a good article related to communications measurement. Here’s your measurement reading list for February, the...
Jennifer Smoter is the Measurement Maven of the Year 2022
We have named many Measurement Mavens that have implemented incredible measurement programs at their organizations. And there have been other Mavens that have...
Did Qatar Get Its $300 Million Worth in World Cup PR?
2022 brought a number of major media stories that highlighted our long-time mantra that measures of success need to include not just quantity metrics...
10 Tips to Be a Better Communicator in 2023
One of the advantages of being a data nerd is that everyone assumes you have data-based answers to their questions. Sometimes I do, but...
NewsWhip is the Measurement Menace of the Month
Generally, when marketing press releases land in my inbox, I open them with a fair amount of skepticism. But this one arrived from my...
A Measurement Summit for All Reasons
The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor, in which we review the presentations...
8 Hard Truths about Attribution that We Learned at the Summit
Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. So we made attribution the major theme...
Eugene Kalnyk and the PR Team at MacPaw are the Measurement Mavens of the Month
We knew Kyiv-based MacPaw was really into measurement when they (a) signed up last year for Paine Publishing’s Measurement Summit on the Future of...
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