last”]Paine Publishing’s “Measurement Sherpa’s Essentials Package” is your handbook to becoming and/or managing the person who makes the most of an organization’s data: the Measurement Sherpa.
This package includes:
- How to hire and manage a Measurement Sherpa
- Introducing the Measurement Sherpa
- 10 Signs you need a Measurement Sherpa
- What a Measurement Sherpa Does
- Where to find your Measurement Sherpa
- How to get the best from your Measurement Sherpa
- Begin the Climb: How to start your journey to the Measurement Summit
- 6 reasons why you want to become a Measurement Sherpa
- The first steps you need to take towards becoming a Measurement Sherpa
- Critical equipment that every Measurement Sherpa must have
- Basic Training for Measurement Sherpas
- 6 books that should be in every Measurement Sherpa’s library
- Dos and don’ts for reporting web & social media analytics
- Commonly confused PR & social media measurement terms
- Advanced Skills Every Sherpa Must Master
- How to budget for a measurement project
- 6 keys to managing an RFP process
- How to conduct a data validity/accuracy test
- How to calculate cost-benefit analysis
- How to search a database for obvious errors
- Know where to find stuff in a hurry
- Sherpas in Action
- Profiles of three Measurement Sherpas
- Supporting tools & references
- Vendor Evaluation Form
- Vendor RFP Questionnaire for Traditional Media
- Vendor RFP Questionnaire for Social Media
- Definitions and explanations of commonly confused measurement terms
All for only $47.95!
[/vc_column_text][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″ width=”1/1″ el_position=”first last”]Measurement Sherpa Backpack of Essential Techniques, Tools, and Resources
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Questions or feedback? Please email erinn.larson@painepublishing.com[/vc_column_text][/vc_column][/vc_row]
