Reference Materials

Pick the Right Metric from our Four Quadrants of Metrics:

How to choose the right metric
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2024: The Year of Small Numbers, Big Dashboards, Actionable Metrics

I recently expressed my thoughts on what 2024 will bring for PR Measurement to the editors of PR News. Thought I would share those thoughts and a few others. I incorporated...
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PR’s biggest challenges and the tools and vendors that might be able to solve them

Learn how to pick the perfect vendor to solve the problems you have
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The Valid Metrics Framework

A framework for designing a standards-compliant measurement program.
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The Melbourne Mandate

A call to action for new areas of value in public relations, social media, and communications management.
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The Conclave on Social Media Measurement’s Standards

A cross-industry effort to simplify and unify the measurement of social media.
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The Coalition’s Standards

Standards for traditional media measurement set by an alliance between CPRF, Global Alliance, IPR, AMEC, and PRSA.
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Standard Measurement Codebook

If you are setting up a measurement program and need to establish standard coding terminology, you’ll want this codebook.
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Sources & Methods Transparency Template

Use this blank template when you start a new measurement project.
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Influencer Handbook

Prepared by WOMMA about the Who, What, When, Where, How, and Why of Influencer Marketing.
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Dictionary of PR Measurement & Research: 3rd edition

All the terms and definitions you’ll need to understand measurement.
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Best Practices and Standards-Compliant Measurement Checklist

A checklist to use alongside any campaign or program you plan to measure.
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Standards Compliance Statement for Agencies and Research Firms to Include in Research Reports

All work performed for this project adheres to the voluntary public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/ . The...
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The Barcelona Principles

The document that started the measurement standards movement.
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Katie Paine’s 6-Step System for Perfect Measurement

Step 1: Define the goal (i.e. what business problem are you solving?) Sit down with your boss, your boss’ boss, your board, or whoever holds the budgetary sword of Damocles...
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