26 Common Problems PR Pros Face and the Vendors Who Can Solve Them

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking...
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Best Practices and Standards-Compliant Measurement Checklist

A checklist to use alongside any campaign or program you plan to measure.
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Dictionary of PR Measurement & Research: 3rd edition

All the terms and definitions you’ll need to understand measurement.
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Influencer Handbook

Prepared by WOMMA about the Who, What, When, Where, How, and Why of Influencer Marketing.
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Sources & Methods Transparency Template

Use this blank template when you start a new measurement project.
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Standard Measurement Codebook

If you are setting up a measurement program and need to establish standard coding terminology, you’ll want this codebook.
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The Coalition’s Standards

Standards for traditional media measurement set by an alliance between CPRF, Global Alliance, IPR, AMEC, and PRSA.
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The Conclave on Social Media Measurement’s Standards

A cross-industry effort to simplify and unify the measurement of social media.
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The Melbourne Mandate

A call to action for new areas of value in public relations, social media, and communications management.
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The Valid Metrics Framework

A framework for designing a standards-compliant measurement program.
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Standards Compliance Statement for Agencies and Research Firms to Include in Research Reports

All work performed for this project adheres to the voluntary public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at http://www.instituteforpr.org/researchstandards/ . The...
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The Barcelona Principles

The document that started the measurement standards movement.
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Katie Paine’s 6-Step System for Perfect Measurement

Step 1: Define the goal (i.e. what business problem are you solving?) Sit down with your boss, your boss’ boss, your board, or whoever holds the budgetary sword of Damocles...
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The 4 Quadrants of Commonly Used Metrics

From dumb to intelligent, easy to difficult, and places in-between, what kind of metrics are you using? Are you measuring in a way that’s best for you and your organization?
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