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Measuring the Value of PR? An International Investigation at How Practitioners View the Challenge and Solutions

by Cacciatore, Meng, and Berger
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Millennial Engagement in Online Activism: Theoretical and Practical Implications for PR

by Dookhoo and Dodd
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Placing Native Ads on Social Media: Examining the Relationship between Social Media Characteristics and Effectiveness of Native Advertising

by Wang and Huang (Penn State University)
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Private Brands via Private Spheres: How a Generic Brand was Repositioned as the “It Item” in the Blogging Community

by Choi and Oh (William Paterson University)
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Reputational Interdependence and PR Strategies in a Spillover Crisis

by Veil, Dillingham, and Sloan
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The Communication Value Circle: Introducing a Multi-Disciplinary Framework for Aligning Communication with Corporate Strategy

by Zerfass and Viertmann
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The Impacts of Two-way Communication in Crisis Response [Study in Progress]

by Oshita and Yuan
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The Post-Blackfish World: An Analysis of SeaWorld’s Strategic Communications Efforts

by Rasmussen and Fisher
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Transparency in Social Media Crises Responses: The Case for Translucency

by Moore (LSU), Pritchard (University of Oklahoma), and Climek (LSU)
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Twibel Litigation: How U.S. and U.K. Social Media Defamation Laws Affect PR Practice

by Myers
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Who Shall Speak in a Crisis? The Role of Spokesperson Nationality

by Ruppell, Einwiller, Laufer, and Garrett
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Does the Social Media Engagement Era Render the 2-Way Symmetrical Communication Model as More Relevant Than Ever?

by Wakefield and Wilson
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Exploring the Moderating Role of Crisis News Framing in Government-Public Relationships

by Kim and Lim
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From Power to Punishment: A Moderation Analysis of Online Complaining Behaviors

by Zongchao Cathy Li
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How Changing Media Formats Impact Credibility and Drive Consumer Action

by O’Neil and Eisenmann
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Impact of a Brand Crisis on Nation Branding: An Analysis of Tweets about VW’s Emissions Crisis

by Whytas and Burns (University of South Florida)
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Guidelines for Measuring Trust in Organizations

by the Institute of Public Relations
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Isolating the Effects of Media-based PR on Sales: Optimization Through Marketing Mix Modeling

by Weiner (PRIME Research), Arnorsdottir (Ketchum), Lang (Ketchum Pleon), and Smith (University of Houston)]
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Principles for the Use of ROI, BCR & CEA Financial Metrics in a PR & Communication Department

by Fraser Likely (Likely Communication Strategies)
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Designing and Implementing Your Communications Dashboard: Lessons Learned

by Katie Delahaye Paine (KDPaine & Partners)
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Is that all there is? A literature review and potential approach to measuring influence in social media

by Sean Williams (Kent State University)
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Measuring the Transparency of Environmental Sustainability Reporting Through Websites of Fortune 50 Corporations

by Rawlins (Brigham Young University), Paine (KDPaine & Partners), and Kowalski (KDPaine & Partners)
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Prioritizing Stakeholders for Public Relations

by Brad Rawlins (Brigham Young University)
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A Systematic Review of 40 Years of Public Relations Evaluation and Measurement Research: Looking into the Past, the Present, and the Future

by Sophia Volk (University of Leipzig)
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A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content, Organizations, and Media Evaluations

by Wu, Huang, Li, Bortree, Yang, Xiao, and Wang (Penn State University)
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Consumer Reactions to Association-Based Crisis Response Strategies

by Tao
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Control Mutuality, Social Media, and Organization-Public Relationships: A Study of Local Animal Welfare Organizations’ Donors

by Sisson
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Crisis History Tellers Matter

by Eaddy and Jin
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CSR as an Internal Relationship Management Strategy: Linking CSR, Organization-Employee Relationships, and Employee Behavioral Outcomes

by Chen, Hong, and Occa (University of Miami)
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Timing Retail Investor Communications

with Wave Theory by Ernest Martin (Virginia Commonwealth University)
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Do You ‘Twust’ Me? Measuring the Impact of Social Media on Trust and Credibility

by Katie Paine (KDPaine & Partners)
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Does familiarity breed contempt or trust? A case study of a gas pipeline awareness campaign among school safety officers

by Centurion, Strategies, and Rawlins (Brigham Young University)
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Doing Measurement Right: One Organization’s Experience Creating a Best-In-Class Measurement Program from Scratch

by Phillips (USO) and Paine (KDPaine & Partners)
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Good Management, Sound Finances, and Social Responsibility: Corporate Insider Perspectives on Reputation and the Bottom Line

by Sandra Duhe (University of Louisiana at Lafayette)
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The Relationship Between Social Capital, Transaction Costs, and Organizational Outcomes: A Case Study

by Fussell, Harrison-Rexrode, Kennan, and Hazleton, Radford University
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Toward an Understanding of How News Coverage and Advertising Impact Consumer Perceptions, Attitudes and Behavior

by Bruce Jeffries-Fox (InsightFarm)
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An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media

by Eisenmann (Chandler Chicco Companies), O’Neil (Texas Christian University), and Geddes (Geddes Analytics LLC)
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Measuring the Effectiveness of Speakers Programs

by Eisenmann (Chandler Chicco Agency) and Paine (KDPaine & Partners)
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Dissecting the Root of Vaccine Misinformation on Pinterest: Examining Anti-Vaccine Organizations’ Conflict Strategies and Risk Communication

by Guidry (VCU), Orr (VCU), Kim (UGA), Cacciatore (UGA), Jin (UGA), and Messner (VCU)
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Social Media Theories for CSR Communications: A Tale of U.S. Companies

by Gomez (Universidad del Este), Borges (Universidad del Este), and Covert (University at Buffalo)
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Task Force Findings: Emerging Standards for Measuring Internal Communication

by Ewing, Smith, and Williams
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The Impact of Perceived Authenticity and Employees’ Empowerment on Communicative Behavior

by Mazzei, Lee, Togna, and Kim
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The PR of Public Diplomacy and Nation Building/Branding

by Hayes
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Tracking Social and Digital Media Use in Public Relations Practice: An Annual Longitudinal Analysis Study

by Wright (Boston University) and Hinson (University of Florida)
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What’s Wrong with PR…And How It Might be Fixed

by Dozier and Williams
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Guidelines for Measuring Relationships in Public Relations

by Hon (University of Florida) and Grunig (University of Florida)
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“You Are Now Free To Link PR and Sales” : Southwest Airlines and SEO-PR

by the Institute of Public Relations
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Guidelines for Measuring the Effectiveness of PR Programs and Activities

by the Institute of Public Relations
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Guidelines for Setting Measurable Public Relations Objectives: An Update

by Anderson (consultant), Hadley (Porter Novelli), Rockland (Ketchum), and Weiner (PRIME Research)
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Using Public Relations Research to Drive Business Results

by Paine (KDPaine & Partners), Draper (Millward Brown Precis), and Jeffrey (VMS)
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